The TikTok Trend Redefining Body Positivity Wellness and Affirmations. Since the start of the year, countless TikTok trends have captured global attention, but one trend in particular has resonated deeply with audiences: “Very Cutesy, Very Demure, Very Mindful, Very Confident.” Gaining momentum across social media platforms, this trend caught the eye of the Wellness Girl team and sparked conversations around body positivity, self-awareness, and wellness.
The trend kicked off in early August when beauty influencer Jools Lebron, known as @joolieannie on TikTok, posted a 38-second video showcasing her professional makeup look, captioned “Very demure.” The video quickly went viral, striking a chord with viewers who connected with her understated yet powerful message.
“See how I do my makeup for work? Very demure, very mindful. I don’t do too much. I’m very mindful while I’m at work. See how I look? Very presentable. A lot of you girls go to the interview, looking like Marge Simpson and go to the job looking like Patty and Selma, not demure,” she said in the TikTok video that propelled the word “demure” into the spotlight.
During her interview with CBS Mornings, Jools shared the inspiration behind her viral video and what the word “demure” means to her. “Your demure is what it means to you. It’s being mindful and considerate of the people around you, but also of yourself and how you present to the world,” she explained. For Jools, “demure” embodies a sense of self-awareness that is both confident and thoughtful.
Despite experimenting with various content over the years, including makeup tutorials and videos about Bratz dolls, it was the “Very Demure” trend that propelled Jools into the spotlight. She remains surprised and grateful for the response, which has opened doors to brand partnerships and new opportunities.
The “Very Cutesy, Very Demure, Very Mindful, Very Confident” trend isn’t just a catchy phrase, it’s a blend of qualities that uniquely contribute to personal wellness and self-empowerment. Here’s a closer look at what each word means and why it’s important for your well-being:
Very Cutesy: The Power of Playfulness and Self-Expression
What it Means
“Cutesy” refers to things that are charmingly sweet, endearing, and often playful. It’s about embracing your softer side, finding joy in small, delightful things, and expressing yourself in a way that feels lighthearted and fun. Whether it’s through pastel colours, playful accessories, or simply a bubbly attitude, “cutesy” is all about bringing a sense of joy and innocence to the forefront.
Why It’s Important for Wellness:
Embracing a cutesy approach can uplift your mood, reduce stress, and remind you that life doesn’t always have to be serious. This playful perspective can help break down barriers of self-judgement, encouraging you to appreciate the little things and cultivate happiness in everyday moments. It’s a gentle reminder to allow yourself moments of fun, joy, and self-kindness.
Very Demure: Embracing Grace, Humility, and Self-Acceptance
What it Means:
“Demure” is about being reserved, modest, and showing a quiet elegance. It’s not about shyness or holding back but rather embracing a calm, composed, and thoughtful demeanour. Demure embodies a sense of self-restraint that’s rooted in self-awareness, allowing you to remain poised and true to yourself without feeling the need to seek constant validation.
Why It’s Important for Wellness:
Embracing demureness encourages a mindful approach to self-expression. It’s about honouring your own pace and comfort level, helping you stay grounded and connected to your values. For many, being demure means finding strength in quiet confidence and resisting the pressure to conform to louder, more aggressive societal expectations. It’s a powerful reminder that there is grace in softness.
Very Mindful: Living with Intention and Awareness
What it Means:
Mindfulness is the practice of being fully present in the moment, aware of your thoughts, feelings, and surroundings without judgement. It’s about slowing down, paying attention, and cultivating a deeper connection with yourself and the world around you. In the context of this trend, mindfulness is woven into daily actions, thoughts, and affirmations, making wellness a conscious, ongoing journey.
Why It’s Important for Wellness:
Mindfulness is a cornerstone of mental and emotional well-being. It helps reduce anxiety, improve focus, and foster a sense of inner peace. By practising mindfulness, you learn to navigate life’s challenges with greater clarity and resilience. It’s a way of creating space for self-compassion and making deliberate choices that honour your mental and emotional needs.
Very Confident: Cultivating Self-Belief and Inner Strength
What it Means:
Confidence is the belief in your abilities, values, and worth. It’s about embracing your uniqueness, standing tall in your truth, and owning who you are—flaws and all. In the trend, confidence is not portrayed as brash or boastful but rather as a serene, self-assured quality that radiates from within.
Why It’s Important for Wellness:
Confidence plays a crucial role in your overall well-being. It empowers you to set boundaries, pursue your goals, and navigate life’s ups and downs with a sense of self-assurance. Confidence can help combat negative self-talk, encourage self-care, and inspire others around you. It’s the driving force behind resilience, pushing you to keep going, even when things get tough.
Together, these qualities form a holistic approach to wellness that balances softness and strength, playfulness and poise, awareness and action. The “Very Cutesy, Very Demure, Very Mindful, Very Confident” trend invites you to be authentically yourself, embracing all parts of who you are with kindness and courage. It’s a gentle but powerful reminder that wellness isn’t about perfection—it’s about celebrating the unique, beautiful blend of traits that make you, *YOU*.
